(In my voiceover I say this is episode 2 of 3 for the Agave Series, but we swapped it with last week's episode, to coordinate with the release of The Tequila Ambassador V.O. book, so this - episode 2 - is now coming out 3rd in the series.)
Sophie Decobecq is a force of nature: from Lille, France, she moved to South Africa to work on agave research after a university background playing rugby and studying biological engineering.
Having never had a cocktail, a chance encounter with Julio Bermejo (creator of the Tommy's Margarita) made her fall in love with tequila, cocktails, and Mexico, and she moved to Mexico in 1999.
Sophie runs a consultancy there helping agave distilleries optimise their fermenting, distilling and aging, and started creating her own tequila brand, Calle 23, in 2003.
We talked about her unusual route to being an agave spirits fanatic and expert distiller, how its hard to be a one-man band with a small brand, non-Mexican agave spirits and a lot more.
Enjoy!
Sophie on IG: https://www.instagram.com/sophiedecobecq/?hl=en
Sophie on Facebook: https://www.facebook.com/sophiedecobecq/about
Calle 23 on IG: https://www.instagram.com/agaveyoumyheart/?hl=en
Calle 23 on Facebook: https://www.facebook.com/pages/Calle-23-Tequila-Drinkers/137330322947383?fref=ts
Calle 23 on XS/Twitter: https://twitter.com/Calle23tequila
Calle 23 website: https://www.tequilacalle23.com/
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They need to be able to hang.
Oh, plus we don't edit, and we won’t supply prepared or sample questions, or listener or “reach” stats, either.)
Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, brand creation and repositioning: philip@liquidsolutions.org
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