Sid's a fascinating chap; coming from a family background of East Coast (USA) liquor stores, he created Beverage Trade Network to operate spirits, wine and beer contests just about everywhere, as well as advise brands, all with the goal of helping brands market themselves and succeed in the marketplace.
There's a lot of cold hard truth truth in this episode about building brands, and we do a little crystal-ball gazing to guesstimate what'll happen where & when in some liquor categories in the future. Enjoy!
(Oh, and it's nomination time - if you enjoy The Philip Duff Show, give us a bit of motivation to keep going by nominating us for an award, such as here: https://spiritedawards.secure-platform.com/a )
Sid on LinkedIn: http://linkedin.com/in/sidpatelbtn
Sid & Beverage Trade Network on YouTube: https://www.youtube.com/@BeverageTradeNetwork
Sid on Instagram: https://www.instagram.com/sidpatelbtn/
Beverage Trade Network: https://beveragetradenetwork.com
Get in touch with Duff!
Podcast business enquiries: consulting@liquidsolutions.org
(PR friends: we’re only interested in having your client on if they can talk about OTHER things than their prepared speaking points or their new thing, whatever that is, for a few hours.
They need to be able to hang.
Oh, plus we don't edit, and we won’t supply prepared or sample questions, or listener or “reach” stats, either.)
Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, brand creation and repositioning: philip@liquidsolutions.org
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